Charm Cosmetics shows a small line of cosmetic products with natural ingredients. They needed an updated look that could depict the freshness of their lineup. This brand currently has items that include lip balm and concealer. The color choices used were black and white, making other accent colors stand out. The sans-serif typefaces reflect a clean and sophisticated look. The logomark is a triangle that represents three parts of a woman’s life: inner beauty, outer beauty, and the beauty of the world she lives in. Some of the marketing materials included are: packaging design, posters, and a newsletter promo.
The objective was to create a brand that promotes female empowerment throughout all stages of life. From young to old, we all can wear the same color or product together. Age doesn’t matter.
